Creative Direction x Art Direction
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Bad Gifts For Good

The holidays can be a stressful time. So instead of sending one more unwanted card or fruit basket to our clients, we decided to send a little catharsis instead.

We chose five iconic bad gifts and created an interactive experience where users could destroy them in creative and satisfying ways. We even gave client the perfect excuse to spend their entire lunch hour doing it. For every gift they destroyed, we donated $5 to charity.

Generic Seasons Greeting Card

Generic Seasons Greeting Card

Front

Generic Seasons Greeting Card

Generic Seasons Greeting Card

Inside

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Online Experience

Online Experience

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Singing Fish Death By Blowtorch

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Singing Fish Death By Angry Ginger

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Fruitcake Death By Explosion

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Fruitcake Death By Bad Dog

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Selfie Stick Death By Talons Of Fury

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Selfie Stick Death By Angry Gods

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Ugly Tie Death By Tiki Time

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Generic Soaps & Lotions Death By Spaghetti Western