Twice a year, Barrow Neurological Institute holds a raffle to help fund critical research, clinical innovation and patient care. While the prizes are alluring, the price is less so. At $100 a ticket, the Raffle can be a tough sell, even with the possibility of winning $1 million.
To get people over that price barrier, we need to connect them to the cause. According to research, the cause is the number one reason new players buy tickets. But, over time, winning becomes more important with many players dropping out when they don’t win.
So we needed to convince potential players, new and old, that because of the cause the Raffle supports, there’s no way to lose.
T H E R E S U L T
The campaign increased social engagement by 749% and beat fundraising goals by 543%.
Broadcast :30
Broadcast :30
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