The pandemic brought stress and worry to all, but especially to engaged couples who were attempting to plan their weddings during quarantines, lock downs, event restrictions and other mandates. Many couples were forced to postpone (some even multiple times), while others opted for a trimmed down guest list or even eloped. In Las Vegas, marriage licenses were down a whopping 23% in 2020, compared to 2019.
This campaign reminds couples that even during times of uncertainty, Las Vegas brings the focus to you and your love. After all, there are millions of unique love stories to celebrate, and no single right way to celebrate them.
T H E R E S U L T S
Pent-up demand and targeted marketing translated to a robust spike in Las Vegas weddings in 2021, as license tallies totaled 77,006 issued, increasing 37% from 2020 levels and exceeding pre-COVID levels of 2018 and 2019.
Since launch, video campaigns delivered almost 2,500,000 completed views, while beating cost per view (CPV) benchmarks by 50%.