There's No Excuse for Domestic Violence

Through research and insights, we uncovered a strategic and impactful approach to reach victims. The campaign concept takes common abuser excuses and turns them on their head, revealing sobering and empowering phrases such as “You didn’t have it coming,” “He did mean to hurt you,” and “It’s not your fault.” The messages were displayed on digital billboards in Phoenix and across social media.

T H E R E S U L T S
Within a month of the campaign's launch, traffic to noabuse.org had increased by 589%.